William Verde & Associates

Supplier Programs: Green builders and "green it yourselfers" want and need quality products for their projects. Products that earn LEED credits, conserve resources, and are safe for tradespeople and family members. We create programs that will earn you credibility and new customers.

Product evaluations

Our green product evaluation process navigates the complicated world of green building program rating systems like LEED, certifications, and FTC marketing rules to identify products that will meet the requirements of your professional and GIY customers. We can also help you create effective benchmarking programs and database taxonomies to measure progress and deliver PK information when and where you need it. As a respected third-party, we help you build trust and avoid greenwashing.

Merchandising

Making it work on the retail floor and in the yard is where it counts. We make our experience work for you in product selection, end-cap stories, signage and PK training for floor staff. We help retailers connect with the top-of-mind issues for the customers in your community.

Training and education

What's one of the biggest gripes among green builders? Uninformed sales staff. Investing in your sales people and floor staff is essential for building trust and a reputation in your community as the go-to resource for green solutions. We provide workshops and ongoing training programs for building internal green teams, boosting product knowledge, green market research, green building guidelines, and other topics crafted for your unique needs.

Community outreach

Whatever you're doing, if you're not connecting with your local pros and households, you might as well be whistling in the wind. We can help you create a big green reputation in your local community. We can help you conduct workshops for households and tradespeople on green paints and plasters, organic gardening and landscaping, rainwater harvesting, permaculture and more. We can also help you get connected with green builders, localization and green business groups, as well as important agencies that can support your efforts.

Sustainable business

If you really want to sell green, you have to be green. We provide a comprehensive framework for helping your business reduce resource waste, save money and enhance your brand. We help you benchmark your operational footprint, then devise strategies for tackling both the low-hanging fruit and the more vexing longer term challenges.

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