Our specialty is helping aspiring green manufacturers, distributors and dealers adapt and thrive in a challenging economic environment dominated by shifting household priorities, a rapidly evolving construction industry, and urgent sustainability issues. Informed by extensive experience in the "home channel", and in important sustainability movements like green building, permaculture and relocalization, we deliver practical strategies and programs that transform brands, meet the demand for better products, and put important innovations into the hands of the tradespeople and households who are remaking their communities.

Green & Local

Innovation in Interesting Times

This year was horrible, but will 2012 be any different? It will be if the home and shelter supply chain can deliver innovation. Will insulation made from mushrooms be in your future? More here.

Case Study:

Plan-It Hardware

In 2006, a 160 year-old distributor launched the first comprehensive green merchandising program in the industry. The Green it Yourself program reached 70 dealers and included a catalog of over 1500 screened products, in-store signage, training program, and community outreach. More here.

New! - White Paper

The Future of Home of Improvement

How independent dealers can beat the big boxes, rescue their communities,and save the planet.

This new report details what independents in the home and shelter supply chain can expect over the next twenty years - including the unexpected. It includes insights and advice on how dealers and distributors can prepare to weather economic shocks and take hold of emerging business opportunities, while making their businesses greener and sustainable. Please share it with others you think might find it useful. Download PDF.